Pilovilo is an ecommerce business in the home decor space, which is 3 + yrs old. It is founded by Neha Varma Anand. This is a true bootstrapped start-up. Neha runs it from home in Powai, Mumbai. She manages designing, marketing, selling, procurement and outsources stitching and logistics. She occasionally hires college interns to help her. All her tailors are women, who through PiloVilo make that additional income to support their families. It's a mutually beneficial relationship that they share.
The USP of PiloVilo is high quality fabrics, great designs and affordable pricing. It started when her mom made cushion covers from old sarees and Neha saw this as an opportunity to make rich ethnic cushion covers which could be sold at reasonable pricing, as opposed to the very expensive covers sold in the market.
Neha is a graduate of Miranda House College, New Delhi with post graduation in St. Xaviers College, Mumbai; both the degrees being in science field. With no background in the designing space, she learnt many techniques by watching youtube videos. Elders, tailors, shopkeepers, customers, friends and of course experience, all have taught her something and she is still learning everyday. She is married to Avnish Anand, who is the cofounder of the online jewellery start up caratlane.com. She is blessed with 2 daughters, the younger one being few months older than PiloVilo.
PiloVilo was conceived in Noida in 2014. Basic groundwork was done and the business started to take shape. But just then, the couple relocated due husband's job change. It started from scratch again in Mumbai, and now proudly stands in Chandivali, Powai. Neha's customers love her products and keep coming back for more. She sells largely through whatsapp, instagram and facebook and gets a lot of business from word of mouth. PiloVilo couriers products all across India.
"Hopefully the home office will shift to an office office someday..:) Fingers crossed." Says Neha